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PRESIDENT'S MESSAGE

Throughout our journey spanning over 60 years, every step we have taken has not only shaped our present but has also reflected our vision for the future. Since our humble beginnings in 1965 with just three vehicles, Hedef Group has grown to become Turkey’s leading sales and distribution company.

Since relocating to Istanbul, we have expanded not only our geographical reach but also our vision. Today, with 35,000 square meters of warehouse space, a dedicated team of 420 professionals, and a fleet of 210 vehicles, we serve over 40,000 sales points with uninterrupted and reliable service. Yet for us, every achievement marks the starting point for even greater ambitions.

Envisioning the Distribution Model of Tomorrow, Today

We believe that the sales and distribution ecosystem of the future will be built upon speed, flexibility, and data-driven decision-making. Building on our robust infrastructure, we aim to integrate digital transformation and AI-powered systems in the coming period to elevate our operational efficiency to new heights. Guided by emerging technologies, we are committed to making our processes more predictive, more agile, and increasingly customer-centric.

From National Leadership to Global Presence

While we proudly hold a leadership position in Turkey today, our vision extends far beyond our national borders. We are determined to expand into regional and global markets. With our strong logistics infrastructure, extensive client network, and innovative approach, we are steadily advancing towards becoming a respected global brand that shapes the industry not only in Turkey but also across neighboring regions and international markets.

One Goal, One Future

For us, true success lies in consistency and sustainable growth. Through the strong relationships we have built with our employees, business partners, and customers, we are not only leading today but actively building the leadership of tomorrow.

Because we believe: our true journey is only just beginning.

Ahmet KARA

Chairman of the Board