Our Values
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Our Goal is One,
Our Future is One!
We know that the way to achieve big goals is through an effective team that believes in the same goals, and we add value to our employees at every stage.
Goal Focus
Every employee at Hedef Grup sees themselves as an integral part of a big family and takes
pride in this belonging. To strengthen and protect our corporate culture, we fully mobilize
our knowledge, skills and experience. By working in continuous solidarity and cooperation,
we take an active role in forming common decisions regardless of hierarchy, we own these
decisions and implement them meticulously. Teamwork, corporate loyalty and progressing
towards common goals is a way of life for us.
Transparent and Fair Approach
As Hedef Grup, honesty, transparency and fairness are our most important priorities in all
our business processes and stakeholder relationships. We strictly adhere to business ethics
principles in our relationships with all our stakeholders including customers, employees,
suppliers and official institutions. Our employees perform their duties without putting
personal interests before company interests, in a way that does not create any conflict of
interest. Mutual trust and honesty is the unshakeable foundation of all our relationships.
Responsibility and Taking Initiative
Every Hedef Grup employee has the authority and responsibility required by their role. To
achieve expected performance results, they make necessary decisions, use initiative and take
full responsibility for their work. They protect company assets as their own, and we act
with long-term success in mind. Producing proactive solutions and working result-oriented is
one of our fundamental principles.
Respect for People and Humility
Hedef Grup offers equal opportunities regardless of employees' personal opinions, gender,
lifestyle choices or age. Improving the quality of life of everyone we serve, creating a
work environment based on mutual respect and valuing the experience and skills each
individual brings to the organization is our fundamental philosophy. Diversity and inclusion
are indispensable elements of our business culture.
Legal
Compliance
All Hedef Grup companies are committed to fully complying with all laws, regulations and
bylaws of the countries in which they operate, with the awareness of being a good corporate
citizen. Compliance with laws is vital for the continuity of our operating license and
protection of our corporate reputation. Our employees fulfill their duties on time and
completely within the framework of job descriptions and internal regulations, protecting the
interests of the organization. Corporate governance, compliance and ethical values are an
integral part of the way we do business.
Sustainability and Environmental Sensitivity
As Hedef Grup, we act considering the needs of not only today but also future generations.
We attach importance to minimizing our environmental impact in our business processes, using
natural resources efficiently and actively participating in social responsibility projects.
We are aware of our responsibility to build a sustainable future and integrate
environmentally friendly approaches and ethical business practices into all our activities.
Unconditional Customer Satisfaction
As Hedef Grup employees, we provide accurate, quality, fast and comprehensive responses to
our customers' needs and expectations under all circumstances. We closely follow market
dynamics, environmental and competitive conditions, and changing trends. By fully
understanding our customers' needs, we offer them high value-added products and services
that leverage technology. Our goal is to increase their loyalty to our group by providing
satisfaction beyond customer expectations. Customer focus and continuous improvement form
the foundation of our service quality.
Keeping Our Promises
At Hedef Grup, keeping our promises is always seen as the best way to build and strengthen
trust. We strictly adhere to the promises we make and the agreements we sign in the products
and services we offer to our business partners, colleagues and customers. The consistency
between what we say and what we do makes us respectable and honest, and inspires trust in
others. Reliability and consistency form the foundation of our business relationships.